Archive for the ‘Celebrity dogs’ Category
Have you noticed that dogs are appearing in more TV ads these days? They have become the stars of advertising campaigns. Their affable nature is selling all sorts of things—things related to dogs, such as dog food, but also things that have nothing to do with dogs, such as beer, cars, and insurance.
Dogs provide the right kind of personality for television commercials. They have a look that draws people in. For many people, simply seeing images of friendly dogs evokes warm feelings and in turn makes the advertisement more memorable. At a time when consumers are looking for a special connection with companies and brands, most people find dogs endearing and just plain irresistible.
Dogs featured in commercials can lend a storyline to sell the products. Viewers are more likely to watch the commercial from beginning to end, just to see how the story turns out.