on 
Archive for February, 2012
Writing Content the “Mad Men” Way
February 27th, 2012
I love the TV series “Mad Men.” Maybe because in part, it’s about coming up with the right words for the right ideas. Here are some excerpts (and rewrites) from an article that appeared on copyblogger.
Mad Men Made Writers Sexy Again
The main character of the series is a creative genius. He crafts the perfect slogan to capture the minds of America, and he makes it all look so cool. So do all of the characters. It’s their work. They sit around thinking up the perfect ad, and then they convince their clients to spend beaucoup bucks on it. And they do it all with nothing but words. How cool is that? You write something down, publish it, and it changes the world.
Some of the advertising principles also apply to blogging.
The Stuffing Toys Are Made Of
February 10th, 2012
Stuffed toys are to my dog like chocolate is to some people. When she knows it’s somewhere near, she has to have it. And once it’s in her mouth, she has to destroy it.
Like a typical golden retriever, Tasha first holds a stuffed toy with a “soft mouth.” This breed usually holds their prey tightly, but without too much pressure, so as not to actually pierce it. Sometimes they even drop what’s in their mouth.
Not my dog. No matter how big or small the stuffed toy, it doesn’t take Tasha long to get a good grip and start ripping it apart. She’s like a dog maniac on a short-lived mission.
I’ve tried hiding these fuzzy teddy bears, rabbits, and balls, but she can smell them. I wonder what stuffing must smell like.