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Archive for December, 2011
Pooches Provide Plots to TV Ads
December 27th, 2011
Have you noticed that dogs are appearing in more TV ads these days? They have become the stars of advertising campaigns. Their affable nature is selling all sorts of things—things related to dogs, such as dog food, but also things that have nothing to do with dogs, such as beer, cars, and insurance.
Dogs provide the right kind of personality for television commercials. They have a look that draws people in. For many people, simply seeing images of friendly dogs evokes warm feelings and in turn makes the advertisement more memorable. At a time when consumers are looking for a special connection with companies and brands, most people find dogs endearing and just plain irresistible.
Dogs featured in commercials can lend a storyline to sell the products. Viewers are more likely to watch the commercial from beginning to end, just to see how the story turns out.
Cloud Computing: A Feature or a Frustration?
December 11th, 2011
My recent interest in cloud computing has generated pages and pages of notes. As I spent days researching it, I looked for good examples of what the cloud does and will mean to me.
Cloud computing has actually been around in some shape or form since about 2006 (or longer), but it is now at the point where it has become part of our common vocabulary. I see advertisements for cloud companies all over the web.
When I got my new iPhone, I found the iCloud option right out of the box. The iCloud stores my music, photos, documents, and more, and wirelessly pushes them to all my devices. Rather than storing this information on local servers and on specific devices, it is stored in a way that I can access it from anywhere.
My Company, Working Words
December 7th, 2011
I just created the website for my new company, Working Words. The domain name is myworkingwords.com. The tagline for the company is Words that work for you. Working Words offers compelling content for websites and blogs, readable technical documentation, and resumes for all professions.
Here are some highlights of my site:
Welcome – You have a website that needs some compelling content, or you have a new product and need documentation to go along with it, or maybe you need a resume for an upcoming interview. If you hire me for any of these projects, I will make sure the text is tight and just right.